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In the competitive landscape of healthcare, Visioncare, a prominent hospital, sought to revitalize its digital presence to not only stay ahead but thrive in the market. With an outdated website and limited social media engagement, they approached us with a clear objective: boost revenue and enhance brand visibility.
THE CHALLANGES: The hospital struggled with limited patient flow and low visibility in a rapidly digitalizing world. Their website, built on outdated systems, lacked the functionality needed to convert visitors into appointments. Additionally, their dependence on traditional marketing and word-of-mouth left them falling behind competitors who were thriving online. This absence of a strong digital marketing strategy led to untapped revenue potential and minimal brand recognition in the healthcare community.
How DIGICHAMP LTD helped them to hit the targeted revenue within the limited timeframe.
Digichamp Ltd rebuilt their website from the ground up, infusing it with captivating design and seamless navigation. Each element was meticulously crafted to drive conversions, ensuring every visitor had a compelling journey from inquiry to action.
In our commitment to enhancing our client's digital footprint, Digichamp Ltd extended our expertise to include the creation and optimization of their Google My Business (GMB) account. By meticulously curating and refining their GMB profile with compelling visuals, accurate business information, and strategic keyword optimization, we ensured maximum visibility in local search results. Our results speak volumes: with our GMB optimization efforts, the hospital experienced a remarkable surge in online visibility, garnering over 1000 calls and 5000 directions per quarter.
With Google Ads and Meta Ads, we deployed hyper-targeted campaigns designed to attract qualified leads and drive conversions. By pinpointing potential patients based on demographics, interests, and online behavior, we maximized the hospital's return on investment and accelerated revenue growth.
Recognizing the potential of video content, we harnessed their YouTube channel to showcase their expertise and engage with a wider audience. Through strategic monetization efforts and viral content creation, we not only expanded their brand reach but also opened up new revenue streams.
Leveraging the power of social media, we curated engaging content tailored to their audience's interests and pain points. By fostering meaningful interactions and community engagement, we positioned the hospital as a trusted authority in healthcare, thus attracting more leads and inquiries.
Implementing personalized email automation workflows, we nurtured leads and fostered lasting relationships with existing patients. Timely follow-ups, educational content, and exclusive offers strengthened patient loyalty and encouraged repeat visits, thereby boosting revenue and retention rates.
After implementing our optimized landing pages, the hospital saw a 35% increase in appointment bookings within 3 months. This significantly improved patient flow, and the hospital’s ability to convert visitors into appointments played a key role in driving overall revenue growth.
With email automation, 55% of leads who received personalized sequences eventually booked appointments, ensuring consistent patient flow. This process was automated, saving the hospital time and converting inquiries into paying patients, contributing meaningfully to their revenue.
Our highly-targeted Google Ads campaigns yielded a 4x return on ad spend (ROAS). These ads drove a 75% increase in relevant traffic, with the majority converting into patient appointments. This was a significant driver of the hospital’s revenue increase over the 6-month period.
Through highly-targeted Facebook Ads, the hospital generated 350 new patient inquiries in the first 2 months, leading to a 45% increase in patient registrations. This expansion in their patient base directly contributed to their revenue growth.
Our retargeting campaigns recaptured 30% of patients who initially visited the site but didn’t book an appointment. This strategy helped to re-engage potential leads, converting them into actual patients, further fueling their revenue growth.
The automated follow-up system resulted in a 60% increase in patient calls, leading to more direct bookings. This ongoing engagement with leads through emails and SMS ensured that no opportunities were missed and that the hospital maintained a steady patient flow.
By implementing a combination of Google Ads, Facebook Ads, and email automation, the hospital was able to reduce their cost-per-acquisition (CPA) by 40%. This efficiency enabled them to attract more patients while optimizing their marketing spend.
In just 6 months, our digital marketing strategies led to a 50% increase in overall patient flow, ultimately helping the hospital generate ₹1.5 crore in revenue. This steady increase in both new and returning patients helped them achieve long-term growth.
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